STEPPING FORWARD
SINCE 2017
Miaasa, the footwear brand that decorates the empowered feet of well-heeled women across Pakistan, started its journey in 2017. In under a decade, Miaasa has steadily grown from being the dream of two shoe-savant friends, Miara Sheikh and Saadia Siddik, to a familiar brand name for countless women of discerning taste across the nation and beyond.
Where it all began
The two entrepreneurial friends journeyed to international footwear hubs such as Italy, Turkey and China to bring back to Pakistan the world-leading, quality-conscious craftsmanship techniques that make a Miaasa shoe stand a class apart, with an aesthetic that complements the sartorial tastes of contemporary Pakistani women. Traditional craftsmanship, embroidery and embellishments paired with international standards of quality are the hallmark of every Miaasa shoe found in wardrobes across the nation.
CRAFTED WITH CARE AT HOME
& BEYOND
Headquartered at its factory in Karachi, Miaasa employs close to 100 artisans, usingleather from the finest tanneries in Pakistan. Female artisans are offered the flexibility to work from their homes as they handcraftwoven leather, whipstitch and embellisheach shoe with diligence and care.
PROUDLY PAKISTANI,
GLOBALLY RECOGNIZED
A homegrown, female-run brand that is proudly Pakistani, Miaasa has
been featured in multiple local and international publications such as
Elle, Malvie, L'Officiel, Fashion Bazaar, and Mob Journal.
